diff --git a/deps/rum.js b/deps/rum.js
index adf86237..66ecd5b5 100644
--- a/deps/rum.js
+++ b/deps/rum.js
@@ -116,6 +116,5 @@ export default function sampleRUM(checkpoint, data) {
 
 window.hlx ??= {};
 window.hlx.RUM_MASK_URL = 'full';
-window.hlx.RUM_MANUAL_ENHANCE = true;
 sampleRUM.collectBaseURL = window.origin;
 sampleRUM();