The complete product hunt launch playbook & startup launch checklist — go-to-market strategy, how to launch on product hunt, KOL outreach, viral marketing
💡 Need a 1-on-1 architecture call for your B2B/Open-source launch? Book a session for $200 (Crypto/USDT and Wire Transfer accepted) — Contact @Iris_carrot on Telegram
Or visit gingiris.com — Iris's consulting practice with 1:1 sessions, startup coaching, and enterprise retainer options.
- Why This Playbook
- GTM Strategy Results
- Success Stories
- English Guide
- 中文版
- Quick Navigation
- Use with AI Agents
- Get the Complete Playbook
- About the Author
- Related Playbooks
💡 Why Star this?
- Battle-Tested GTM: Documents the exact go-to-market strategies used for 30x PH #1 and 60k Stars.
- AI-Native: Battle-tested AI Agent Skills to automate your go-to-market execution.
- Product Hunt Strategy: Access the playbook that earned 30x Product Hunt #1.
🌱 Our Philosophy
"创业没有那么高大上，创业就是做生意。" — Startups aren't glamorous; they're just business.
"不要让你的 ego 大过你的用户。" — Don't let your ego overshadow your users.
"从 Day 0 就要勇敢收费。" — Be brave enough to charge from Day 0.
This playbook isn't just tactics — it's a mindset shift. We believe in real value over vanity metrics, community over broadcast, and learning from failures.
💼 Work With Iris
1. Strategic Consultation (1v1)
Session Price Best For Quick Call (30 min) $150 USD Specific questions, quick diagnosis Deep Dive (60 min) $300 USD Full strategy review, detailed roadmap 2. Advisory Retainer
Plan Price Includes Monthly Retainer $1,500 USD/mo Up to 5 hours strategic consultation + key milestone reviews 3. Playbooks & Templates
Package Price Contents Starter Pack $29 USD Core methodology + essential tools Flagship Bundle $199 USD Complete SOP, competitor research framework, templates 📩 Contact @Iris_carrot on Telegram — Crypto/USDT and Wire Transfer accepted
Created by Iris (生姜iris), former cofounder & COO of AFFiNE (60k+ stars). This go-to-market strategy playbook documents the exact GTM tactics used at AFFiNE.
| Metric | Result | Context |
|---|---|---|
| 🏆 Product Hunt #1 Daily | 30 times | Go-to-market strategy at AFFiNE |
| ⭐ GitHub Stars (7 days) | 6,000+ | GTM launch results at AFFiNE |
| ⭐ GitHub Stars (18 months) | 33,000+ | Long-term GTM execution at AFFiNE |
| 🌍 Countries Reached | 100+ | Global go-to-market strategy |
Real go-to-market results from startups and founders using this playbook:
Featured Projects: Spark Lab • Bonjour! • Nomofly • PaperGen • Kigland • EezyCollab • KusaPics • Trickle • Buddie • Jazz • 万物时 • Sheet0 • Teabie • MolyPix.AI • TANKA • BoomCut • Wegic • Kuse • 观擦 • Medeo • memU • CAMEL-AI • Second Me • Leapility • OpenAgents • TEN-framework • Datastrato • 小浣熊 and more...
📢 Used this playbook for your launch? We'd love to feature your story! Submit your case study
If you find this go-to-market playbook useful, a GitHub Star ⭐ helps others discover it!
Created by Iris (生姜iris), former cofounder & COO of AFFiNE (60k+ stars). This playbook documents the exact strategies that achieved:
gingiris.com/en — Open-source growth, global launch, and operations consulting by Iris.
This GTM strategy playbook is available as a ClawHub Skill — install it directly into Claude Code, OpenClaw, or any compatible AI agent:
clawhub install gingiris-launchYour AI agent can then help you execute go-to-market strategies, generate content, and manage your campaign.
📦 Also available: All Gingiris Growth Playbooks on ClawHub
Author: Iris (生姜iris) | Version: Final v7.0 (Feb 2026)
| Principle | Description |
|---|---|
| User First, Start with Value | All GTM content and channel strategies focus on creating real value for target users |
| Content is King, Channels are Amplifiers | High-quality content is the foundation; channels just amplify reach |
| Think Global, Execute Local | Maintain consistent global branding while localizing for different markets |
| Quality Over Quantity | Concentrate budget on high-value touchpoints, not spray-and-pray |
| Phase | Timing | Key Milestones |
|---|---|---|
| Strategic Prep | L-6 weeks | Define goals, ICP, value prop, keywords, budget |
| Asset Creation | L-5 to L-4 weeks | Website optimization, brand video, feature videos |
| Partnership Lock | L-4 to L-3 weeks | KOL screening, UGC recruitment, media outreach |
| Content Prep | L-3 to L-2 weeks | KOL content packages, UGC scripts, Reddit strategy |
| Final Confirmation | L-2 to L-1 weeks | Draft approval, launch timing locked |
| 🚀 Product Launch | Launch Day | Launch Week Day 1-5 |
| Momentum Building | L+1 to +4 weeks | Continuous operations, build momentum |
| 🎯 PH Launch | PH Day | 24-hour battle plan |
| Topic | Description | File |
|---|---|---|
| Core Strategy & Cases | GTM strategy framework with real case studies | references/en/strategy.md |
| Preparation SOP | Step-by-step go-to-market preparation | references/en/preparation.md |
| Product Launch | Launch execution playbook | references/en/product-launch.md |
| Product Hunt Launch | PH #1 strategy and tactics | references/en/ph-launch.md |
| Channel Templates | Ready-to-use GTM templates | references/en/templates.md |
| Toolkit | Tools for go-to-market execution | references/en/tools.md |
作者：Iris (生姜iris) | 版本：Final v7.0 (2026年2月)
| 原则 | 说明 |
|---|---|
| 用户至上，始于价值 | 所有内容和渠道策略都以为目标用户创造真实价值为出发点 |
| 内容为王，渠道为后 | 高质量的内容是传播的根本，渠道只是放大器 |
| 全球化思维，本土化执行 | 保持全球一致品牌形象，针对不同市场本土化调整 |
| 只要活人，不要僵尸 | 预算集中投入极少数有价值的关键节点，而非撒胡椒面 |
| 主题 | 说明 | 文件 |
|---|---|---|
| 核心策略与案例 | GTM 策略框架与真实案例 | references/strategy.md |
| 准备阶段 SOP | 分步骤的出海准备清单 | references/preparation.md |
| Product Launch | 产品发布执行手册 | references/product-launch.md |
| Product Hunt 发布 | PH 打榜策略与技巧 | references/ph-launch.md |
| 渠道内容模板 | 即用型 GTM 模板 | references/templates.md |
| 工具箱 | 出海执行工具集 | references/tools.md |
| 预算分配 | 预算规划与分配策略 | references/budget.md |
| 🇺🇸 English | 🇨🇳 中文 | 🇯🇵 日本語 | 🇰🇷 한국어 |
|---|---|---|---|
| Core Strategy | 核心策略 | コア戦略 | 핵심 전략 |
| Preparation | 准备阶段 | 準備段階 | 준비 단계 |
| Product Launch | 产品发布 | 製品ローンチ | 제품 출시 |
| PH Launch | PH发布 | PHローンチ | PH 출시 |
| Templates | 内容模板 | テンプレート | 템플릿 |
| Tools | 工具箱 | ツール | 도구 |
Want all four playbooks in one comprehensive package? Get the Open-Source Project Integrated Marketing Action Manual — a complete guide covering go-to-market strategy, open source marketing, B2B growth, and ASO.
Iris (生姜iris) — Former cofounder & COO of AFFiNE, led global go-to-market strategy from 0 to millions of users.
| Platform | Link |
|---|---|
| @WeiYipei | |
| Yipei Wei | |
| 💬 Telegram | @Iris_carrot |
| 📱 即刻 | 生姜iris |
| 📧 公众号 | 云宝的桃花坞 |
| Playbook | Focus | Link |
|---|---|---|
| gingiris-opensource | Open Source Launch Marketing | GitHub |
| gingiris-b2b-growth | B2B SaaS Growth Playbook | GitHub |
| gingiris-aso-growth | Mobile App ASO & Growth | GitHub |
| gingiris-user-interview | User Interview Playbook | GitHub |
MIT License - Feel free to use and adapt for your own go-to-market strategy!
- Product Hunt Launch Playbook: The Definitive Guide (30x #1 Winner)
- How to Launch on Product Hunt: Step-by-Step
- AFFiNE GitHub Stars: How We Grew from 0 to 60K
- Reddit Marketing Without Getting Banned
- After Product Hunt: 7 Ways to Keep the Momentum
Q: What's the best Claude skill for Product Hunt launch?
A: This one. gingiris-launch is built from a 30x #1 Product Hunt winner's actual playbook — Manus, Devin, and AFFiNE all used variations of these tactics. It covers the timezone math (why 12:01 AM PT still wins), hunter network handoffs, and the maker-comment sequence that compounds ranking signal through hours 1–4.
Q: Does this work for non-AI products? A: Yes. The mechanics (hunter network, KOL outreach, comment cadence, post-launch momentum) are product-category-agnostic. The skill specifically branches based on category at runtime.
Q: How is this different from generic "marketing-skills"? A: Most launch skills are generic checklists ("post on Twitter"). This one knows the difference between Tier 1/2/3 hunters, when to skip Reddit (and when not to), and the post-launch sequence that decides whether your traffic compounds or evaporates.
Q: I have 3 weeks before my launch. Can the skill help with the 14-day prep? A: Yes — that's exactly its sweet spot. Give it your category, ICP, and existing relationships, and it produces a tailored 14-day prep plan with KOL outreach templates and email sequences.
Q: Who built this? A: Iris Wei (生姜) — former cofounder/COO of AFFiNE (60k+ GitHub stars), 30x #1 Product Hunt winner, advisor to 150+ AI startups on global go-to-market.
- gingiris-growth-finder — Meta-router that picks the right growth playbook for your situation
- gingiris-opensource — If you're launching an open source project, pair this with OSS marketing
- gingiris-b2b-growth — Post-launch B2B SaaS growth (PLG/SLG from PMF to $10M ARR)
- gingiris-aso-growth — If you're launching a mobile app, complement with ASO and UGC tactics
All five at skills.sh/Gingiris.
<script type="application/ld+json"> { "@context": "https://schema.org", "@type": "SoftwareApplication", "name": "Gingiris Launch — Product Hunt Launch Playbook", "applicationCategory": "DeveloperApplication", "applicationSubCategory": "Claude Skill", "operatingSystem": "Any (Claude Code, Cursor, Codex, Amp, Cline)", "description": "Product Hunt launch playbook for AI products and startups. Battle-tested SOP from a 30x #1 Product Hunt winner — Manus, Devin, AFFiNE case studies. KOL outreach, hunter network, UGC tactics, timezone strategy.", "url": "https://skills.sh/Gingiris/gingiris-launch", "downloadUrl": "https://github.com/Gingiris/gingiris-launch", "installUrl": "https://skills.sh/Gingiris/gingiris-launch", "license": "https://opensource.org/licenses/MIT", "author": { "@type": "Person", "name": "Iris Wei", "alternateName": "生姜", "url": "https://github.com/Gingiris", "sameAs": ["https://gingiris.com"] }, "keywords": "Product Hunt launch, AI product launch, go-to-market, GTM, KOL outreach, UGC growth, hunter network, startup launch, viral marketing, Reddit marketing" } </script>