mixpanel · myronkaifung · Jul 10, 2026 · Jul 8, 2026 · Jul 8, 2026 · Jul 10, 2026
@@ -27,7 +27,7 @@
  - **Root cause analysis:** When a metric moves unexpectedly, Mixpanel Agent automatically investigates the likely drivers and helps you get to the bottom of it. 
    - _Try asking: "Why did my activation rate drop last week?"_
  - **KPI monitoring:** Set up a monitor for any metric you own and Mixpanel Agent will surface what moved on your schedule, whether that’s daily, weekly, or monthly. 
    - _Try it: Open Automations and set up a monitor for a key metric you own today._

  [Get started →](https://mixpanel.com/agent) |[Learn more from our docs →](/docs/mixpanel-agent)
 </Update>
@@ -40,7 +40,7 @@
  With this update, you can:

  - **Record replays across Flutter targets:** Capture sessions from Flutter apps running on Android, iOS, and macOS.
  - **Get parity with other mobile SDKs:** Flutter Session Replay matches the capabilities available on our other supported mobile platforms.
  - **Move seamlessly between reports and replays:** Filter Flutter replays with the same Mixpanel events, properties, and cohorts you already use.

  [Learn more →](/docs/tracking-methods/sdks/flutter/flutter-replay)
@@ -70,7 +70,7 @@

  Client-side flags now resolve instantly on launch instead of blocking on a network round-trip.

  For mobile-first customers, every app launch meant the SDK had to wait for a network response before flag variants resolved. On slow or flaky connections, users would see the fallback experience before their assigned variant kicked in. Customers running large rollouts had been asking us: how do we serve the right experience during a slow or offline network connection, or a Mixpanel feature flag service outage?

  Client-side SDKs can now persist flag assignments locally and return them instantly on next launch.

@@ -99,7 +99,7 @@
 </Update>

 <Update label="2026-05-15">
  ## Databricks Pipeline Integration is now Generally Available

  The **Databricks export destination** for Data Pipelines is now **Generally Available**.

@@ -107,18 +107,18 @@

  ### What you can do with it

  Export your Mixpanel event data directly to your Databricks workspace via Unity Catalog Managed Volumes — no third-party ETL tools or custom infrastructure required. Mixpanel loads raw events into a single-column table and automatically creates a typed view on top, so your data team can start querying with standard SQL immediately.

  A few things that make this integration particularly useful:

  - **Works across all Databricks clouds** — AWS, GCP, and Azure are all supported
  - **Date-clustered tables** — raw tables use liquid clustering on `event_date`, so date-range queries are fast without manual optimization
  - **Static IP support** — works with IP allowlisting if your Databricks workspace has network restrictions
  - **Serverless-friendly** — pairs well with Serverless SQL Warehouses for fast startup and pay-per-use pricing

  If your analytics and data science teams are already working in Databricks, this is the simplest way to get your Mixpanel data into that environment without stitching together intermediate storage or custom export scripts.

  The Databricks destination is available to any Mixpanel customer with the Data Pipelines add-on package.

  Get started with the [Databricks integration](/docs/data-pipelines/integrations/databricks).
 </Update>
@@ -144,7 +144,7 @@
  - **Create Feature Flag:** Create a new feature flag
  - **Update Feature Flag:** Modify a feature flag's configuration or targeting
  - **Get Feature Flag Setup Guidance:** Best-practice guidance for creating and configuring a feature flag
  - **Get Feature Flag Lifecycle Guidance:** Best-practice guidance for rollout, kill-switch, and cleanup

  [Learn more →](/docs/mcp)
 </Update>
@@ -178,9 +178,9 @@
  - **Get better results from AI tooling:** Claude Code, Cursor, Copilot, and similar tools work dramatically better when they can read the SDK source directly.
  - **Contribute and inspect changes:** Follow development, open issues, and review changes in the open.

  On Android, cross-module changes are now a single PR instead of coordinated releases across multiple repos.

  Explore the repos: [iOS Session Replay](https://github.com/mixpanel/mixpanel-ios-session-replay-package) | [Android SDK](https://github.com/mixpanel/mixpanel-android)
 </Update>

 <Update label="2026-05-11">
@@ -200,14 +200,14 @@
 <Update label="2026-05-08">
  ## Experiments: Variant Screenshots, Configuration Tab, and Diagnostics Tab

  Reviewing and debugging experiments just got significantly easier. Previously, experiment variants were identified only by key name — reviewers couldn't see what was visually different between them. Health check alerts (SRM, Pre-Experiment Bias) were also unactionable, with no per-metric detail, no drill-through, and no way to inspect the underlying user population.

  This release brings visual context to variants, a redesigned configuration surface, and a new diagnostics workflow for investigating experiment health.

  With this update, you can:

  - **Attach screenshots to variants:** Give reviewers a visual reference for what each variant looks like, so approvals and QA don't rely on variant keys alone.
  - **Configure experiments in a full-width tab:** The new Configuration Tab replaces the sidebar, with room for cohort targeting and rollout group management alongside the rest of your setup.
  - **Investigate experiment health:** The new Diagnostics tab includes Health Checks (SRM and Pre-Experiment Bias) with per-metric breakdowns, actionable next steps, and drill-throughs into the underlying data.
  - **Inspect exposed users:** A new Exposed Users table surfaces the user population behind each experiment so you can validate assignments and troubleshoot unexpected results.

@@ -255,7 +255,7 @@

  With this integration, you can:

  - **Provision without context-switching:** Set up a Mixpanel account and project from the Stripe CLI. There's no separate signup flow and no manual implementation.
  - **Let your agent handle it:** AI agents assembling a project stack can now add Mixpanel automatically. Credentials flow directly to wherever they're needed, with no human intervention required.
  - **Go from zero to tracking fast:** Once provisioned, you get a fully configured Mixpanel project ready to receive events — skip the setup and start shipping.

@@ -275,7 +275,7 @@

  - **See console errors and warnings:** Console messages are captured alongside the replay and synced to the timeline, so you can jump straight to the error and see the surrounding context.
  - **Inspect network calls:** `fetch`, `XHR`, and resource loads are captured with full request and response detail — status codes, headers, payloads — available in dedicated drawers as the replay plays.
  - **Debug without leaving Mixpanel:** No more toggling between replay and browser devtools or piecing together logs from your monitoring stack.

  Learn more about [console logs](/docs/session-replay#console-logs) and [network calls](/docs/session-replay#network-calls).
 </Update>
@@ -285,7 +285,7 @@

  Feature Flags and Experiments management APIs are now fully documented with public OpenAPI specs at [developer.mixpanel.com](https://developer.mixpanel.com/reference).

  Previously, teams building automations against Flags and Experiments had to reverse-engineer network requests from the Mixpanel app or file support tickets to get endpoint details. Now, the full API surface is documented and ready to build against.

  With this update, you can:

@@ -299,7 +299,7 @@
 <Update label="2026-04-20">
  ## Experiments: Dynamic Config Support

  Ship variant changes without shipping code. Previously, running an experiment meant hardcoding the logic for each variation in your app — any tweak to copy, layout, or a threshold required a code change and a release. There was no way to remotely control experiment parameters from Mixpanel the way you already could with a Dynamic Config feature flag.

  Now, experiment variants can carry a JSON parameter, matching the Dynamic Config behavior already available on flags.

@@ -309,7 +309,7 @@
  - **Read parameters from your SDK:** Access the structured parameter from your SDK the same way you read a Dynamic Config flag — no new integration required.
  - **Drive multiple changes from one experiment:** Control copy, layout, pricing tiers, thresholds, and more from a single experiment, all remotely from the Mixpanel app.

  Available in all SDKs today. [Learn more →](/docs/experiments#experiment-json-parameters)
 </Update>

 <Update label="2026-04-14">
@@ -347,23 +347,23 @@
 </Update>

 <Update label="2026-04-13">
  ## Glean integration: Mixpanel insights inside your enterprise AI

  <Frame>
    ![Glean integration: Mixpanel insights inside your enterprise AI](/images/changelog/gleanIntegration.png)
  </Frame>

  Mixpanel is now live as an MCP app in [Glean Assistant](https://www.glean.com/blog/mcp-apps-assistant-apr-drop-2026). You can ask Glean about conversion rates, retention trends, and feature adoption and get live Mixpanel data back — in the same conversation as your Slack threads, Jira tickets, and Google Docs. No separate tab. No query builder.

  With this integration, you can:

  - **Root-cause incidents faster:** Ask "conversion dropped last Thursday — what happened?" and get Mixpanel's event-level breakdown alongside the deploy log and the Slack thread about the bug, all in one answer.
  - **Analyze launches in context:** Ask how a new flow is performing and Glean auto-brackets the right date range based on when it shipped — no manual date-picking required.
  - **Put data in reach of everyone:** Non-analysts — CS leads, marketing, execs — can get product metrics in the tools they already live in, without learning the query builder.

  Mixpanel is available in Glean's out-of-the-box MCP Apps template library today. Search for Mixpanel in the [Glean connectors directory](https://www.glean.com/connectors) and follow the setup instructions to connect your workspace.

  **Note:** This integration is available to all Mixpanel plans at no additional cost.
 </Update>

 <Update label="2026-04-10">
@@ -375,11 +375,11 @@

  ### What you can do with it

  Connect your Postgres database directly to Mixpanel and start analyzing your transactional data alongside your product usage — no ETL pipelines, no CDPs, no custom scripts required.

  This is especially useful if your most important data (user records, subscription state, AI model logs) lives in a transactional database and hasn't been making it into your analytics. The Postgres Connector closes that gap with minimal setup.

  Works with all major managed Postgres providers, including Amazon RDS, Google Cloud SQL, Supabase, Neon, and DigitalOcean Managed PostgreSQL.

  Get started with the [Postgres Connector](/docs/tracking-methods/warehouse-connectors).
 </Update>
@@ -400,7 +400,7 @@
  - **See the full trigger history:** Every alert trigger is now logged with the exact metric value at that moment, so you can spot patterns without digging through email or Slack
  - **Manage everything in one place:** The enhanced alerts management hub shows status, last triggered time, trigger count, and sync health for every alert in your project
  - **Know when alerts break:** When a report change breaks an alert, Mixpanel notifies the owner immediately rather than going dark
  - **Route notifications via webhook:** Send alerts to any HTTP endpoint in your stack: incident management platforms, workflow tools like Zapier or Make, and custom dashboards
  - **More context in every notification:** Alert emails and Slack messages now include a trend chart at trigger time

  Less noise, more signal. [Learn more](/docs/features/alerts)
@@ -456,7 +456,7 @@

  - _"In the last three months, which channels have driven the most new users?"_
  - _"User X submitted negative feedback on \[date\]. Analyze their session replays to understand what happened."_
  - _"Show me signup conversion rates by acquisition source for the last 30 days."_
  - _"Generate event descriptions for all of my events in Lexicon."_

  [Learn more about Mixpanel MCP →](https://mixpanel.com/blog/mixpanel-mcp/)
@@ -465,11 +465,11 @@
 <Update label="2026-03-13">
  ## Feature Flags \+ Experiments: Now on Go and Flutter

  Feature Flags and Experiments are now supported in Go (server-side) and Flutter (client-side) SDKs.

  Mixpanel Feature Flags help you control rollouts, deliver variants for A/B tests, and change application behavior without redeploying code. Experiments build on those variants with measurement and analysis.

  Now, Feature Flags and Experiments are available in the Go and Flutter SDKs:

  - **Go (server-side):** Use the Mixpanel Go SDK to evaluate flags on the backend. Choose local evaluation for low-latency use cases, or remote evaluation when you want server-side evaluation with Mixpanel cohort targeting and sticky variants.
  - **Flutter (client-side):** Use the Mixpanel Flutter SDK across iOS, Android, and Web to fetch flag variants, evaluate gates, and automatically track exposure events for experiment analysis.
@@ -502,7 +502,7 @@

  **Note:** Metric Trees are available as an add-on for Enterprise customers.

  AI Metric Trees does not use your Mixpanel data. Generation is powered by OpenAI and based on industry best practices, common growth models, and the context you provide.
 </Update>

 <Update label="2026-03-03">
@@ -523,10 +523,10 @@

  You can also fine-tune Runtime Events with optional settings like First Time triggers (with session vs. indefinite duration) and event property filters (for example, triggering only on purchases over a certain amount or specific page paths).

  **Availability:** Runtime Events are designed for client-side SDKs that can monitor events in real time. Server-side implementations are not supported.

  - **Web SDK:** available now
  - **Mobile SDKs:** coming soon

  [Learn more →](/docs/featureflags/runtime-events)
 </Update>
@@ -536,7 +536,7 @@

  See which feature flags a user was exposed to — and which variant they saw — directly on their profile.

  With Mixpanel Feature Flags, you can target users [via](/docs/featureflags#types-of-feature-flags) Dynamic Configs, Experiments, and Feature Gates. When something looks off, the fastest way to debug is knowing exactly which flags a user saw and which variant they were served.

  Until now, validating targeting or troubleshooting support issues often meant digging through reports and stitching together the answer manually.

@@ -546,7 +546,7 @@
  - Flag type (Experiment, Feature Gate, Dynamic Config)
  - A searchable table that loads progressively as you scroll

  This makes it much easier to confirm rollout behavior, validate experiment enrollment, and triage unexpected end-user experiences. [Learn more →](/docs/featureflags#identifying-user-exposures)
 </Update>

 <Update label="2026-02-26">
@@ -602,13 +602,13 @@
  |  | iOS \< 9 | 2010 iPhone 4 |
  | **Desktop OS** | Windows XP, Vista, early Windows 7 | Without critical security updates |
  |  | macOS \< 10.9 | Legacy Apple systems |
  | **Browsers / Runtimes** | Internet Explorer ≤ 10 |  |
  |  | Firefox \< 78 |  |
  |  | Chrome \< 84 |  |
  |  | Java 6 / early Java 7 |  |
  |  | Python \< 2.7.9 | OpenSSL without TLS 1.2 support |
  |  | Old OpenSSL versions (\< 1.0.1) |  |
  | **Embedded / IoT** | Legacy firmware | Hardcoded TLS stacks / Non-upgradable |
  | **Protocol Specific** | Devices supporting only SSLv3 / TLS 1.0 |  |

  Please Note: While we’ve listed some common versions above, compatibility can vary. For example, Chrome 30-32 started supporting TLS 1.2.
@@ -635,7 +635,7 @@
  - **Client-Side Tracking:** Where possible, we recommend encouraging users to update their browsers or OS to a version that communicates using TLS 1.2\+.
  - **Server-Side Tracking:** Verify your server environments are configured to use TLS 1.2\+.
  - **Protocol Migration:** If your application currently utilizes legacy TLS versions, we recommend deprecating them in favor of TLS 1.2\+ to ensure long-term security and compatibility.
  - **Proxying:** We understand that some devices have hardware/software limitations that may not be able to use TLS 1.2\+. In these cases, if you would like to maintain tracking for these devices, you could consider implementing a proxy server that accepts TLS 1.0/1.1 from end users and forwards the tracking data to Mixpanel Ingestion APIs via TLS 1.2\+.

  ## <u>Support & Inquiries</u>

@@ -657,9 +657,9 @@

  ### What it does

  The Postgres Connector enables you to connect your Postgres database directly to Mixpanel and begin analyzing your data without needing intermediate tools or custom pipelines. This means you can get your most important user and product data into Mixpanel much faster and with less engineering effort.

  Unlike traditional ingestion approaches that require CDPs, ETL tools, or custom scripts, the Postgres Connector is built to work right from your database to Mixpanel. Early-stage teams, especially those without a data warehouse, can now include more complete data in their analytics workflows with minimal setup.

  ### Why this matters

@@ -678,12 +678,12 @@
  - Compatible with all Postgres versions and major managed providers including:
    - DigitalOcean Managed PostgreSQL
    - Google Cloud SQL
    - Supabase
    - Neon
    - Amazon RDS
    - and more!

  This connector builds on Mixpanel’s Warehouse Connectors framework, which already supports popular data warehouses like Snowflake, BigQuery, Redshift, and Databricks. With this beta, we’re extending those same sync capabilities to transactional databases and bringing more of your source-of-truth data into Mixpanel for analysis. Learn more and get started [here](/docs/tracking-methods/warehouse-connectors).

  ### Try it today

@@ -737,7 +737,7 @@

  ### Smarter event recommendations

  When selecting a template, it’s not always obvious which events in your project correspond to each slot. Now, Mixpanel automatically suggests the best-fit events based on your existing data.

  You can accept the recommendations as-is or swap in different events at any time, you’re always in control.

@@ -747,74 +747,63 @@
 </Update>
 
 <Update label="2026-02-20">
-  ## Deprecation Notice: Legacy US-to-EU Data Forwarding ends July 2026 for EU Projects
-
-  > **🚨 UPDATE: July 1, 2026 – US-to-EU Data Forwarding has officially ended.** \
-  >
-  > As scheduled, we have sunset US-to-EU data forwarding. \
-  > **For EU Projects that still send data to the US, to help you assess the impact, events sent to US endpoints will be temporarily hidden from your UI until August 1, 2026.**\
-  > \\
-  >
-  > **How events are being filtered**\\
-  >
-  > \[July 1, 2026 - August 1, 2026\]: New US-\>EU Forwarded events have not been deleted. However, they are temporarily hidden from the UI if they match all of the following criteria:
-  >
-  > - The event was processed after July 1st (UTC) (`mp_processing_time_ms` \> `<July 1st UTC>`).
-  > - The event was forwarded from the US (`$mp_is_forwarded` is defined).
-  >
-  > These events will be un-hidden on August 1, 2026, so your reporting counts may change at that time. \
-  > \
-  > Events that are still being sent to the US after August 1, 2026 for EU Projects will not be accepted. \
-  > \
-  > **If you are affected, please ensure your implementation is updated to point to Mixpanel's EU Servers `api-eu.mixpanel.com` immediately to prevent permanent data loss after August 1, 2026.**\
-  > \\
-  >
-  > _Need help or want to opt out? If you wish to opt out of this UI preview and un-hide your forwarded events early, please [contact support](https://mixpanel.com/get-support)._
-  >
-  > > ⏳ **Note:** Some projects have an extended timeline through **December 31, 2026**. These projects are not affected by the temporary event-hiding described above. If this applies to your project, we've already reached out with a notification. If you did not receive a notification, your deadline is **August 1, 2026**.
-
-  Starting July 2026, we will be sunsetting the legacy automated US-to-EU Data Forwarding process for [EU Data Residency projects](/docs/privacy/eu-residency) to align with data residency best practices and improve ingestion performance. After this date, data sent to our US Ingestion Servers for EU Data Residency projects will no longer be forwarded, which can result in data loss.
-
-  ## Is my project affected?
-
-  - **EU Projects created before August 18, 2025: If your implementation sends data to Mixpanel's US Ingestion Servers (`api.mixpanel.com`), you may be affected by this change. Please review the action required below.**
-  - EU Projects created on or after August 18, 2025: These projects already require direct ingestion to our EU Servers. No action is needed.
-
-  ## Required Action for EU Projects sending data to US Servers
-
-  To avoid any disruption to data ingestion for your EU Projects, **please review and update your implementations to use the dedicated Ingestion API EU Subdomain (`api-eu.mixpanel.com`).** This ensures your data is routed directly to its intended destination.
-
-  **Guidance**
-
-  1. **Verify which projects have EU Data Residency:** Navigate to [Organization Settings](/docs/orgs-and-projects/managing-projects#viewing-project-information) \> Projects and click into each Project to confirm whether Data Residency is set to EU.
-  2. **Identify Traffic:** In your EU Project(s), create an Insights Report and break down “All Events” by the API Endpoint (`$mp_api_endpoint` ) event property to determine which Ingestion Servers your events came from. `$mp_api_endpoint=api-eu.mixpanel.com` is EU and `$mp_api_endpoint=api.mixpanel.com` or `api-js.mixpanel.com` is US.
-  3. **Update and Review Implementation:** If your project has EU Data Residency, please follow the guides below that apply to your setup to ensure your data routes to our EU Servers.
-
-  If you are using Mixpanel’s SDKs, the documentation linked below has instructions on updating your implementation code to EU:
-
-  - [Javascript](/docs/tracking-methods/sdks/javascript#eu-data-residency)
-  - [React Native](/docs/tracking-methods/sdks/react-native#eu-data-residency)
-  - [Android](/docs/tracking-methods/sdks/android#eu-data-residency)
-  - [iOS (Objective-C)](/docs/tracking-methods/sdks/ios#eu-data-residency)
-  - [iOS (Swift)](/docs/tracking-methods/sdks/swift#eu-data-residency)
-  - [Flutter](/docs/tracking-methods/sdks/flutter#eu-data-residency)
-  - [Unity](/docs/tracking-methods/sdks/unity#eu-data-residency)
-  - [Python](/docs/tracking-methods/sdks/python#eu-data-residency)
-  - [Node.js](/docs/tracking-methods/sdks/nodejs#eu-data-residency)
-  - [Ruby](/docs/tracking-methods/sdks/ruby#eu-data-residency)
-  - [PHP](/docs/tracking-methods/sdks/php#eu-data-residency)
-  - [Go](/docs/tracking-methods/sdks/go#eu-data-residency)
-  - [Java](/docs/tracking-methods/sdks/java#eu-data-residency)
-
-  If you are using Mixpanel’s Ingestion API Endpoints, Proxy Server, or an Implementation not listed above:
-
-  - Please update your Ingestion API Base URL to the [EU Residency Server](/reference/overview): `api-eu.mixpanel.com`
-
-  If you are using Partner Integrations that send data into Mixpanel (e.g., CDPs, Messaging, AB Testing):
-
-  - Please contact the Partner’s Support Team for instructions on how to set the integration to point to Mixpanel’s EU Server URL.
-
-  If you have questions about which specific projects we have observed US Traffic on or need further assistance, please don’t hesitate to reach out to [Mixpanel’s Support Team](/docs/response-times#contacting-mixpanel-support).
+## Deprecation Notice: Legacy US-to-EU Data Forwarding ends July 2026 for EU Projects
+
+> **🚨 UPDATE: July 1, 2026 – US-to-EU Data Forwarding has officially ended.** <br /><br />
+> 
+> As scheduled, we have sunset US-to-EU data forwarding. <br /> **For EU Projects that still send data to the US, to help you assess the impact, events sent to US endpoints will be temporarily hidden from your UI until August 1, 2026.**<br /><br />
+>
+> **How events are being filtered**<br />
+> 
+> [July 1, 2026 - August 1, 2026]: New US->EU Forwarded events have not been deleted. However, they are temporarily hidden from the UI if they match all of the following criteria:
+> * The event was processed after July 1st (UTC) (`mp_processing_time_ms` > `<July 1st UTC>`).
+> * The event was forwarded from the US (`$mp_is_forwarded` is defined).
+>
+> These events will be un-hidden on August 1, 2026, so your reporting counts may change at that time. <br /><br />Events that are still being sent to the US after August 1, 2026 for EU Projects will not be accepted. <br /><br /> **If you are affected, please ensure your implementation is updated to point to Mixpanel's EU Servers `api-eu.mixpanel.com` immediately to prevent permanent data loss after August 1, 2026.**<br /><br />
+> 
+> *Need help or want to opt out? If you wish to opt out of this UI preview and un-hide your forwarded events early, please [contact support](https://mixpanel.com/get-support).* 
+>
+> >⏳ **Note:** Some projects have an extended timeline through **December 31, 2026**. These projects are not affected by the temporary event-hiding described above. If this applies to your project, we've already reached out with a notification. If you did not receive a notification, your deadline is **August 1, 2026**.
+
+Starting July 2026, we will be sunsetting the legacy automated US-to-EU Data Forwarding process for [EU Data Residency projects](/docs/privacy/eu-residency) to align with data residency best practices and improve ingestion performance.
+After this date, data sent to our US Ingestion Servers for EU Data Residency projects will no longer be forwarded, which can result in data loss.
+
+## Is my project affected?
+- **EU Projects created before August 18, 2025: If your implementation sends data to Mixpanel's US Ingestion Servers (`api.mixpanel.com`), you may be affected by this change. Please review the action required below.**
+- EU Projects created on or after August 18, 2025: These projects already require direct ingestion to our EU Servers. No action is needed.
+
+## Required Action for EU Projects sending data to US Servers
+
+To avoid any disruption to data ingestion for your EU Projects, **please review and update your implementations to use the dedicated Ingestion API EU Subdomain (`api-eu.mixpanel.com`).** This ensures your data is routed directly to its intended destination.
+
+**Guidance**
+
+1. **Verify which projects have EU Data Residency:** Navigate to [Organization Settings](/docs/orgs-and-projects/managing-projects#viewing-project-information) > Projects and click into each Project to confirm whether Data Residency is set to EU.
+2. **Identify Traffic:** In your EU Project(s), create an Insights Report and break down “All Events” by the API Endpoint (`$mp_api_endpoint` ) event property to determine which Ingestion Servers your events came from. `$mp_api_endpoint=api-eu.mixpanel.com` is EU and `$mp_api_endpoint=api.mixpanel.com` or `api-js.mixpanel.com` is US.
+3. **Update and Review Implementation:** If your project has EU Data Residency, please follow the guides below that apply to your setup to ensure your data routes to our EU Servers.
+
+If you are using Mixpanel’s SDKs, the documentation linked below has instructions on updating your implementation code to EU:
+- [Javascript](/docs/tracking-methods/sdks/javascript#eu-data-residency)
+- [React Native](/docs/tracking-methods/sdks/react-native#eu-data-residency)
+- [Android](/docs/tracking-methods/sdks/android#eu-data-residency)
+- [iOS (Objective-C)](/docs/tracking-methods/sdks/ios#eu-data-residency)
+- [iOS (Swift)](/docs/tracking-methods/sdks/swift#eu-data-residency)
+- [Flutter](/docs/tracking-methods/sdks/flutter#eu-data-residency)
+- [Unity](/docs/tracking-methods/sdks/unity#eu-data-residency)
+- [Python](/docs/tracking-methods/sdks/python#eu-data-residency)
+- [Node.js](/docs/tracking-methods/sdks/nodejs#eu-data-residency)
+- [Ruby](/docs/tracking-methods/sdks/ruby#eu-data-residency)
+- [PHP](/docs/tracking-methods/sdks/php#eu-data-residency)
+- [Go](/docs/tracking-methods/sdks/go#eu-data-residency)
+- [Java](/docs/tracking-methods/sdks/java#eu-data-residency)
+
+If you are using Mixpanel’s Ingestion API Endpoints, Proxy Server, or an Implementation not listed above:
+- Please update your Ingestion API Base URL to the [EU Residency Server](/reference/overview): `api-eu.mixpanel.com`
+
+If you are using Partner Integrations that send data into Mixpanel (e.g., CDPs, Messaging, AB Testing):
+- Please contact the Partner’s Support Team for instructions on how to set the integration to point to Mixpanel’s EU Server URL.
+
+If you have questions about which specific projects we have observed US Traffic on or need further assistance, please don’t hesitate to reach out to [Mixpanel’s Support Team](/docs/response-times#contacting-mixpanel-support).
 </Update>
 
 <Update label="2026-02-17">
@@ -824,12 +813,12 @@
    ![Feature Flags — Group Cohort Targeting](/images/changelog/data-group-cohort-targeting.png)
  </Frame>

  Feature flag rollout groups can now target **group cohorts** — cohorts built on a group key dimension such as Company, Organization, or any custom group entity.

  **What's new:**

  - **Target groups, not just users:** When a flag's Variant Assignment Key is set to a group key (e.g., `company_id`), the cohort builder automatically shifts its identity-dimension to that group (instead of users).
  - **B2B-ready rollouts:** Build cohorts like "Enterprise companies with \>50 seats" or "Organizations on the Pro plan" and target them directly for rollouts.
  - **Same cohort builder:** Group cohorts are created in the existing cohort builder, scoped to the relevant group key — no new tools to learn.
  - **Combine with [runtime targeting](/docs/featureflags#runtime-targeting):** Layer runtime properties (e.g., platform, region) on top of group cohort targeting with AND conditions for precise control.

@@ -852,7 +841,7 @@
  - Test connection: Verify webhook connectivity before saving your configuration
  - Easy alert integration: Select your configured webhook from the "via Webhook" dropdown when creating or editing alerts

  When an alert triggers, Mixpanel automatically sends a JSON payload containing alert details to your specified endpoint.

  More details on how to get started in our [docs](/docs/features/alerts#webhook-alerts).
 </Update>
@@ -904,7 +893,7 @@
 <Update label="2026-01-26">
  ## Retiring /decide Endpoint Used in Older Mixpanel SDK Versions

  Starting April 2026, we will be fully retiring the `/decide` endpoint, which was used in older versions of Mixpanel SDKs. We began deprecating this in 2022; newer SDK versions no longer rely on it.

  **If you’re running an SDK version from 2022 or earlier, please review the details below.**

@@ -915,7 +904,7 @@

  Tip: You can find a list of all Projects in your Organization in [Organization Settings \> Projects](/docs/orgs-and-projects/managing-projects#viewing-project-information), and use the above check to confirm which SDK and versions are in use.

  ## Mobile SDKs

  The `/decide` endpoint controlled whether [Legacy Automatically Tracked Mobile Events](/docs/tracking-methods/sdks/ios#legacy-automatically-tracked-events) `$ae_first_open`, `$ae_updated`, `$ae_crashed`, `$ae_session`, and `$ae_iap` were enabled or disabled for a Mixpanel Project.

@@ -944,7 +933,7 @@
 </Update>

 <Update label="2026-01-20">
  ## Mixpanel Data Inspector, now available for all Mixpanel JavaScript SDK users

  <Frame>
    ![Mixpanel Data Inspector Browser Extension](/images/changelog/browser-extension.png)
@@ -954,7 +943,7 @@

  Get the improved extension today on [Chrome](https://chromewebstore.google.com/detail/mixpanel-data-inspector/camknfenboildigjgpmhojlcnejppooh) and [Firefox](https://addons.mozilla.org/en-US/firefox/addon/mixpanel-data-inspector/).

  For installation and usage instructions, see [Mixpanel Data Inspector documentation](/docs/tracking-methods/data-inspector).
 </Update>

 <Update label="2025-01-15">
@@ -988,9 +977,9 @@

  - **Target instantly:** Evaluate flags using runtime properties like plan, device, or platform, or when they perform specific events tracked at runtime
  - **Stay accurate:** Ensure flag decisions always reflect a user’s current state
  - **Reduce overhead:** No persistence, no backfills, no user history required

  Ship more precise rollouts with runtime targeting. [Learn More →](/docs/featureflags#rollout-groups)

  Note: Runtime targeting is available as part of the Feature Flagging add-on for Enterprise customers. Reach out to your account team to learn more.
 </Update>
@@ -1078,26 +1067,26 @@
 </Update>

 <Update label="2025-11-14">
  ## Session Replay: Heatmap Comparison Mode

  <Frame>
    ![Session Replay: Heatmap Comparisons](/images/nov_sr_changelog_hmcomparisons.png)
  </Frame>

  ## See engagement differences at a glance with side-by-side heatmap comparisons

  Now you can compare two Heatmaps (web only) side by side to see how user engagement differs across any cut of your data, including:

  - **Cohort:** Free vs. Paid
  - **Experiment Group:** Test vs. Control
  - **Browser:** Chrome vs. Safari
  - **Time:** Current quarter vs. Last quarter

  To get started, click `Compare` in the top-right corner of your Heatmap.

  With **Heatmap Comparison Mode**, it's easier than ever to validate design changes, spot patterns, and identify what drives better engagement, all within Mixpanel.

  Note: Heatmaps are currently only available on web.
 </Update>

 <Update label="2025-11-14">
@@ -1156,10 +1145,10 @@
  ## Connect Your LLM Metrics to Mixpanel with Langfuse

  <Frame>
    ![Connect Your LLM Metrics to Mixpanel with Langfuse](/images/changelog/mixpanel-langfuse-integration.png)
  </Frame>

  We're excited to announce our integration with [Langfuse](https://langfuse.com), the open-source LLM engineering platform. Now you can automatically sync your AI application metrics from Langfuse directly into Mixpanel.

  This integration brings three new event types into Mixpanel:

@@ -1175,7 +1164,7 @@

  **Set up in minutes:**

  1. Add your Mixpanel Project Token in Langfuse project settings
  2. Select your Mixpanel region (US, EU, or India)
  3. Enable the integration

@@ -1199,7 +1188,7 @@

  **What's new:**

  - **Own every stage of your rollout:** Target specific audiences and ship with confidence. Start small, expand gradually, and stay in control at every phase of your release.
  - **Launch what matters, to who matters most:** Gate features by subscription tier, geography, or behavior — using dynamic Mixpanel cohorts that update automatically as users engage.
  - **Move fast without breaking things:** Safeguard reliability with kill switches, throttles, and instant rollbacks — plus audit trails, QA testers, and special role-based permissions to ensure stability and confidence at scale.
  - **One place to launch, learn, and grow:** Run roll outs and experiments, analyze results, watch replays and tie them directly to real user behavior — all without leaving Mixpanel.
@@ -1256,7 +1245,7 @@

  Annotations let you add time-stamped notes so you can see metrics with context that matters to you. We’ve seen teams add valuable context about everything from product launches, marketing campaigns, outages, to holidays.

  Now, you can tag and filter Annotations, enabling you to review metrics against different layers of context. Curious how your Marketing initiatives have moved Signups? Or how all the launches for a specific team have moved a KPI? Annotations with tags and filters makes this easy.

  **What's new:**

@@ -1276,7 +1265,7 @@

  ### How It Works

  The MCP Server serves as a bridge between AI tools (i.e., Claude) and your Mixpanel data. Connect your AI assistant and ask questions in plain English, such as "What's the retention rate for users who completed onboarding?" or "Show me our top converting events this quarter".

  ### Key Benefits

@@ -1306,7 +1295,7 @@

  We're making two important updates to improve your Mixpanel experience:

  We're transitioning to ingestion-time based billing. This change makes pricing more predictable and transparent—you'll be billed based on when data arrives in Mixpanel, eliminating confusion around backdated events and making it easier to track your usage in real-time.

  We're updating our default data retention period to 2 years. This change reflects our commitment to data privacy and security best practices, ensuring your customer data is stored only as long as needed for meaningful analysis.

@@ -1375,7 +1364,7 @@

  With Metric Trees, you can:

  - **Rally around KPIs:** Align leaders to contributors on how every initiative ladders up to impact
  - **See impact instantly:** Spot what’s changed, and why, from inputs to outputs
  - **Create accountability:** Assign clear owners to each key metric and track progress
  - **Adapt with your strategy:** Keep your tree up-to-date as priorities shift
@@ -1427,7 +1416,7 @@
    ![Saved Metrics](/images/changelog/saved_metrics.png)
  </Frame>

  Saved Metrics lets you standardize and reuse your KPIs throughout Mixpanel. No more data inconsistencies or wasted effort. Saved Metrics empowers your entire organization to define your most important metrics.

  What’s new with Saved Metrics:

@@ -1438,7 +1427,7 @@
  - **Clear Context:** Automatically see more details about what’s in a metric definition before you select it
  - **Multi-Group Analysis:** For customers with the Groups Add-on, you can now analyze metrics across different groups in the same report. More details [here](/docs/data-structure/group-analytics).

  Saved Metrics enables your team to move faster, make more informed decisions, and focus on what truly matters: driving impactful business outcomes.

  Learn more in our documentation [here](/docs/features/saved-metrics-and-behaviors).

@@ -1446,13 +1435,13 @@
 </Update>

 <Update label="2025-07-30">
  ## Heatmaps for Web

  Now available in Mixpanel: Heatmaps, a better  way to visually understand your customers.

  Quickly see where users are clicking (and where they aren’t), spot friction points, and identify hot spots and dead zones at a glance. Use these insights to optimize page layouts, CTAs, and content based on real user interactions.

  Heatmaps come included with Session Replay and are easy to enable - just change one line of code ([Read more](/docs/session-replay/heatmaps)). **Don’t have Session Replay enabled yet?** [Learn more](/docs/session-replay), or reach out to your account team to get started.

  <VideoButtonWithModal src="https://youtu.be/af7D3exv610" />
 </Update>
@@ -1464,15 +1453,15 @@
    ![Customize Your Project Homepage](/images/changelog/homepage-board.png)
  </Frame>

  Tailor your Mixpanel experience to suit the needs of your organization. Now, project admins can set any Board in the project as the default project homepage. This means a personalized and productive start for every employee logging into Mixpanel.

  Since Mixpanel Boards are incredibly flexible, you can craft a homepage that suits your project. Here’s how a dedicated Homepage Board can improve your team's workflow:

  - **Access Key Information:** Direct your team to important documentation, onboarding guides, or key project data.
  - **Streamline Onboarding:** Guide new users to intro reports and content that’s specific to your organization.
  - **Highlight KPIs:** Put key KPIs front and center for your team by adding them to the Homepage Board.

  Users with the project admin role can configure the project's homepage in Project Settings. Removing the Homepage Board reverts the project to the default Mixpanel Home.
 </Update>

 <Update label="2025-05-19">
@@ -1484,7 +1473,7 @@

  When building AI products and features, we want to help you measure impact and effectiveness. You need clear answers to questions like:

  - Are customers even using my chatbot?
  - How much value do they get from AI outputs?
  - Do improvements to my agent drive higher retention?

@@ -1502,7 +1491,7 @@

  - How many unique users converted irrespective of if it was their first attempt or not?
  - How many total conversions were there, while counting simultaneous ongoing funnels?
  - Which webpages led to drop-offs?

  Learn more in our [help docs](/docs/reports/funnels/funnels-advanced#optimized-re-entry)

@@ -1516,11 +1505,11 @@
    ![An easier way to navigate](/images/changelog/global-sidenav.png)
  </Frame>

  We’ve reorganized Mixpanel’s navigation into a persistent left-side panel to make getting around simpler and more intuitive. Here’s what’s new:

  - **More Screen Space:** We’ve removed the top navigation bar to give you more space to work.
  - **Effortless Navigation:** All your navigation is now on the left - making it easier to switch projects, create new content, and access Events, Users, Lexicon, and Cohorts seamlessly.
  - **Always Accessible:** The navigation panel is always available as your navigate through Mixpanel - making it easier to get around.

  How it’s organized:

@@ -1562,7 +1551,7 @@

  [Mirror](/docs/tracking-methods/warehouse-connectors#mirror) — a sync mode keeps your data in Mixpanel fully in sync with any changes that occur in the warehouse — is now generally available for the [Redshift Warehouse Connector](/docs/tracking-methods/warehouse-connectors).

  With Mirror, any time data is modified in your underlying warehouse table, that change is automatically reflected in Mixpanel through change data capture (CDC). You can iteratively implement, rename or remove columns, or reconcile transactions in your warehouse without any worry of data divergence in Mixpanel. This sync enables accurate analysis for all data types, including business data that changes often such as purchases.

  The Redshift Warehouse Connector is an add-on for Enterprise plans. Contact your account team to inquire about access

@@ -1583,7 +1572,7 @@
  - Who are the power users within our strategic accounts?
  - How active are users within our strategic accounts?
  - How are users within our strategic accounts flowing through our activation funnels?
  - What are potential upsell opportunities for our strategic accounts?

  To access the new features, customers will need the Group Analytics add-on. In addition, you will need to turn on the advanced B2B Account Analytics functionality, steps for which are [here](/docs/data-structure/group-analytics#setup-b2b-company-key).

@@ -1605,18 +1594,18 @@
    ![Set up analytics in minutes with Autocapture](/images/changelog/auto-capture.png)
  </Frame>

  Introducing Autocapture from Mixpanel! With just a single code snippet, you can now track common events like pageviews, button clicks, and form fills without custom code, enabling you to get started with analytics in less than 2 minutes.

  Mixpanel’s Autocapture is a great starting point for analytics, getting you to critical user insights quickly. It’s also designed to work well in tandem with precision tracking — so you can go deeper and add more refined tracking over time.

  Learn more about Autocapture and setting it up in Mixpanel [here](/docs/tracking-methods/autocapture).
 </Update>

 <Update label="2025-02-04">
  ## Our Growth plan just got 100x more generous

  <Frame>
    ![No more feature limits. Get 1M monthly events free on Mixpanel’s Growth plan.](/images/changelog/1million-free-events.png)
  </Frame>

  No more getting stuck on arbitrary feature limits—get 1M monthly events free on Mixpanel’s Growth plan by simply putting down a credit card. Powerful analytics, unlimited reports, 20K session replays, cohorts for behavioral segmentation, and more… now starting at the affordable price of free.
@@ -1633,7 +1622,7 @@

  ### **Watch replays for any event—even server-side**

  Coming soon on all plans, exclusively at Mixpanel: **Server-Side Stitching**!

  Session Replays now work for **all** your data, not just client-side or front-end events. That means you can jump straight from reports to replays, even for events tracked via APIs, sent from your data warehouse, or sent from the server-side.

@@ -1651,15 +1640,15 @@
 </Update>

 <Update label="2025-01-21">
  ## Mixpanel for Startups now provides over \$150k in value

  <Frame>
    ![Mixpanel for Startups now provides over \\\$150k in value](/images/changelog/revamped-startup-program.png)
  </Frame>

  The [Mixpanel for Startups](https://mixpanel.com/startups/) program has been revamped to ensure founders and product teams have the tools they need to build and scale, from day one.

  Eligible companies receive their first year of Mixpanel free on the Startup Plan — a new plan designed exclusively for participants in the program. This includes:

  - Advanced analytics capabilities
  - No feature gates
@@ -1671,7 +1660,7 @@

  The new offer is worth over \$150k in value and startups who meet the eligibility criteria are welcome to [apply here](https://mixpanel.com/startups/).

  Note: The Startup Plan is not eligible for BAAs or MSAs. Additional details can be found in our [docs here](/docs/pricing/startup-program).
 </Update>

 <Update label="2024-12-19">
@@ -1681,7 +1670,7 @@
    ![Pin Filters to Boards](/images/changelog/pinned-filters-settings-2.png)
  </Frame>

  Mixpanel has new customization options for the filters applied to your Boards. These Board-wide filter settings give you more control and flexibility over how people interact with your Boards.

  Board-wide filter settings:

@@ -1704,7 +1693,7 @@
  - Customers on the Growth and Enterprise plans have access to 20k free replays per month.
  - Additional custom volumes of Session Replay are available as an add-on purchase for Enterprise plans.

  To access free replays, customers will need to ensure they’re on the latest Mixpanel plans.

  For customers on an existing Free plan:

@@ -1751,9 +1740,9 @@
    ![India Data Residency for Mixpanel](/images/changelog/mixpanel-india-data-residency.png)
  </Frame>

  Like our EU Data Residency, Mixpanel's India Data Residency helps you process, protect, and manage personal data securely and according to local requirements.

  Our Data Residencies are overseen by our dynamic Global Privacy Program, which is a dedicated team at Mixpanel monitoring trends and developing solutions to ensure that Mixpanel can meet your privacy and data transfer needs, now and in the future.

  Read more on our Blog: [https://mixpanel.com/blog/india-data-residency/](https://mixpanel.com/blog/india-data-residency/)
 </Update>
@@ -1765,7 +1754,7 @@
    ![Choose colors for your segments](/images/changelog/segment-coloring.png)
  </Frame>

  Mixpanel now allows you to select the colors of various segments in your reports. You can choose the color for a particular segment by clicking the legend at the top of the chart. Choose between colors that exist in the theme, or choose an entirely separate color.

  Some common uses for this:

@@ -1786,7 +1775,7 @@
    ![Set units for your metrics](/images/changelog/metric-units.png)
  </Frame>

  Mixpanel now allows you to set the units for each of your metrics. You can set the unit, the precision, and whether or not you want an abbreviated value. This gets updated for tooltips as well as in the table below the chart.

  Some common uses for this:

@@ -1803,13 +1792,13 @@
 <Update label="2024-10-08">
  ## Mixpanel Revenue Analytics

  Mixpanel now helps you analyze the impact of your product and marketing initiatives on your key company revenue metrics. You can now answer questions like

  - How much new revenue has been generated by this product launch? Has it grown by more than 5%?
  - Why has LTV/CAC reduced, i.e why has cost of acquiring a valuable customer gone up? Which user segments are driving this?
  - Which product SKUs is contributing to the most upsell revenue? Is NRR (net revenue retention) also going up accordingly? Does it differ by company size?

  Irrespective of whether you have a transaction-based business model or a subscription-based business model, you can measure and monitor your top metrics in Mixpanel. We have built the analysis capabilities and underlying data model to ensure the differences in business models are accounted for throughout, providing 100% accurate revenue metrics analysis. Check out our [help docs](/docs/features/revenue-analytics) to learn more about when and how to use these new capabilities.

  You can also read more about [why we’re launching Mixpanel Revenue Metrics](https://mixpanel.com/blog/introducing-mixpanel-revenue-analytics-ltv-arpu-roas/) on our blog.

@@ -1822,28 +1811,28 @@
  ## Mixpanel in your language

  <Frame>
    ![Mixpanel in your language](/images/changelog/localization.png)
  </Frame>

  Mixpanel is now available to use in additional languages, including Français, Español, Português, 한국어, 日本語, 繁體中文, 简体中文, and Bahasa Indonesia. You can choose your language from the settings menu in the top right of the page.

  <Frame>
    ![localization-settings](/images/changelog/localization-settings.gif)
  </Frame>

  Everything in Mixpanel other than events, properties, and named entities (such as board and cohorts) are translated. Mixpanel intentionally won't translate your data or named entities because you may attach your own meaning, and you have the ability to rename, or set a display name. If you have any feedback on translations, whether that is a missing translation or incorrectly translated words, please submit feedback to use [here](http://mixpanel.com/submit-feedback).
 </Update>

 <Update label="2024-09-11">
  ## Mixpanel Session Replay is Now Available

  <Frame>
    ![Mixpanel Session Replay is Now Available](/images/changelog/session-replay.png)
  </Frame>

  Mixpanel Session Replay is officially out of beta!

  With a unified platform for quantitative and qualitative insights, you can now make faster and more informed product decisions. Quickly pinpoint drop-offs in your funnels and instantly dive into replays to understand exactly why users get stuck. From improving conversions to driving team alignment with visual stories, Mixpanel Session Replay helps you watch and learn from your users.

  Note: this feature is currently available to enterprise plans only.

@@ -1861,7 +1850,7 @@

  - Look at a metric as a trend for under a day
  - Zoom into your data on trends
  - Share insights on a smaller timeframe without having to zoom in again

  This is supported for all chart types in Insights, Funnels, Flows and Retention.

@@ -1875,7 +1864,7 @@
    ![Color Themes](/images/changelog/color-themes.png)
  </Frame>

  You can now set the color theme of your charts in Mixpanel. We have a few preset themes for you, but you can also create and save your own theme. You use a different theme for every report, and even have a dashboard with reports using different themes. You'll also be able to set a project wide default for color themes.

  You can learn more in documentation [here](/docs/features/chart-customization#theme-customization)

@@ -1912,7 +1901,7 @@

  Now when switch between Boards or reports, you will always see the side navigation panel and keep your context. Your current Board will also be highlighted on the side as you're viewing a report within a Board. You'll be able to see where you are with respect to your Boards, and easily create a new Board, search, or go to Home.

  As part of these changes, the query builder has moved to the right of your screen. This allows for consistent placement of report tools, and makes access to report level controls easier. If you prefer to keep the query builder on the left side, you can press the button on the bottom right of the panel to switch it back to left. This setting will be persisted for any future visit to Mixpanel.

  As part of these changes we've also added keyboard shortcuts: \`\`\` to expand or collapse the side navigation, `Esc` to close out of a report and return the your Board.
 </Update>
@@ -1920,7 +1909,7 @@
 <Update label="2024-06-18">
  ## Mirror Sync Mode for Warehouse Connectors

  Mirror is a new mode on Warehouse Connectors that keeps Mixpanel in perfect sync with your warehouse. Any time data is modified in your underlying warehouse table, that change is automatically reflected in Mixpanel through change data capture (CDC). You can iteratively implement, rename or remove columns, or reconcile transactions in your warehouse without any worry of data divergence in Mixpanel. This sync enables accurate analysis for all data types, including business data that changes often like purchases.

  Supported for BigQuery and Snowflake today. Contact your account team to get access.

@@ -1934,14 +1923,14 @@
    ![Home](/images/changelog/home.png)
  </Frame>

  Home is the new landing experience in Mixpanel. It’s for you to jump back into your workflows and get a glimpse into what’s happening across your product and your project in Mixpanel.

  The main sections of Home includes:

  - **Your Recents**: your most recently viewed reports and boards
  - **Your Product**: this section is default populated with the top insights reports in your project, you can customize and change which insight report you’d like to display on Home
  - **Top Boards**: the most popular boards in your project
  - **Suggested Creators**: people in Mixpanel who are building boards and reports that we recommend checking out
  - **Recent Users**: a list of recently seen users on your product
  - **New Events**: a list of newly tracked events in your project
  - **Resources**: a list of resources that are also available in the top navigation
@@ -1968,13 +1957,13 @@
 </Update>

 <Update label="2024-04-08">
  ## AI Chatbot and Search in Mixpanel Docs

  <VideoButtonWithModal src="https://www.loom.com/embed/3407a37ce1634f51b94b380c40c96306" />

  [Link to Demo](https://www.loom.com/share/3407a37ce1634f51b94b380c40c96306)

  Mixpanel has added AI to the search tool in our docs! Now, get instant AI answers to technical questions about Mixpanel, any time you’d like. Try it now with questions like:

  1. What should be the first event I track?
  2. How do I migrate off Google Analytics?
@@ -2015,7 +2004,7 @@
  - plot different types of metrics on the same line chart
  - make formulas that use funnel and retention metrics

  You can see [here](https://mixpanel.com/p/FN3F4aWpunCKSuZNxQQz38) to see some examples of new types of reports you can now build in Mixpanel.
 </Update>

 <Update label="2024-03-27">
@@ -2089,12 +2078,12 @@
  Now in Retention, we’ve made it possible to breakdown users by what they do, not just who they are. This unlocks the ability to find the actions you can influence that will increase the long term retention of a user finding value. At its core, Behavioral Properties in Retention allows you to:

  - Summarize user activity after the starting event, whether it is a count of events, or a summary of properties on those events.
  - Set that summary of activity in a timeframe, for example, the number of times a user does the specified activity within 7 days / 1 hour / 30 minutes of the starting event.
  - Uncover what activities within a certain timeframe correlate with the how often your users do the action you want them to do in the long term.

  A powerful use case for Behavioral Properties in Retention is finding the “aha” moment in your product, which describes the actions a new user does after signup that lead them to become an active user of your product. A classic example is Facebook’s “aha" moment, which was “adding 10 friends within 7 days results in a huge jump in daily active usage”.

  In our own example, you can dig into what actions a user does within 7 days after signup that lead them to watch more videos long term. The result we find is that the more channels they subscribe to, the more likely they are to retain. This insight can drive a strategy to create an experience that prompts users to subscribe to popular channels when they first signup.

  <Frame>
    ![changelog Image](/images/changelog/retentionbp.png)
@@ -2108,13 +2097,13 @@
    ![changelog Image](/images/benchmarks-changelog.png)
  </Frame>

  Find out what good versus great performance looks like and put your own performance in perspective. Try out our new Company KPIs template to see how your key metrics in 2023 directly measure up to those of your peers. Simply click "New board", select "Use a Template", and pick the Company KPIs template - Benchmarks 2024 edition. After inputting your signup and value moment events, you'll see your last year's growth, retention, stickiness, and engagement metrics next to your industry's benchmarks. Use these to shape your product plans and visions for 2024. You can also download the [Benchmarks report](https://mixpanel.com/benchmarks/)to explore product benchmarks by industry. From layoffs in the Tech space, to a surge in mobile users in Gaming, to consumer trends in Ecommerce, 2023 performance varied greatly. We examined data from over 7,500 companies to understand what growth, retention, engagement, and marketing metrics looked like last year across six key industries.
 </Update>

 <Update label="2024-03-05">
  ## Set your visualization to WTD/MTD/QTD/YTD

  Mixpanel now supports the ability to set the timeframe of your visualization by “X”-to-date:

  - Week to Date (WTD): The period from the beginning of the current week up to the present day.
  - Month to Date (MTD): The interval starting from the first day of the current month up until the current date.
@@ -2148,7 +2137,7 @@
  A couple instances where Revenue Conversion analysis can be useful are:

  1. Can determine which page a user lands on (sale, men’s wear, etc) ends up with the most money spent at checkout. All pages might have similar conversion rate to purchase, but some might drive more revenue at checkout.
  2. Can shift marketing spend to the industry (Healthcare, Fintech, etc) that have the highest average revenue when they purchase.
 </Update>

 <Update label="2024-03-05">
@@ -2162,7 +2151,7 @@

  Now, you can measure the amount of time it takes a user to convert in **all of our aggregations** (Average, Median, Percentile, Min & Max) to learn whether the adjustments to a workflow are decreasing the friction it takes to get to a moment of value.

  - Who are the users that look the lowest amount of time to signup after viewing our new landing page?

  <Frame>
    ![changelog Image](/images/changelog/funnelsttc1.png)
@@ -2170,7 +2159,7 @@

  Can also bucket any of these funnel metrics by the Time To Convert on the whole funnel or a certain step.

  - How many users converted through our signup funnel based on how quickly they went from step 3 (Upload Media) to step 4 (Invite Friends)?

  <Frame>
    ![changelog Image](/images/changelog/funnelsttc2.png)
@@ -2207,7 +2196,7 @@

  2. It’s also possible to learn how actions outside of your funnel influence overall conversion or certain steps. We’ve built this workflow so that you don’t have to put arbitrary steps into your funnel:

  - Insight: for the users who completed the signup funnel, most of them read help docs over 10 times before doing so.
  - Result: make help docs more apparent at the beginning of the funnel.

  <Frame>
@@ -2266,7 +2255,7 @@

  Note: this is our latest offering for [Mixpanel Marketing Analytics](https://mixpanel.com/m/mixpanel-marketing-analytics/)

  Ad-performance metrics are key to help marketers adjust their marketing spend and create the most return on investment. On a daily basis, it’s important to measure ROAS, CPC, CPM and ad-spend — and now, Mixpanel has made it quick and easy to bring this data into Mixpanel.

  <Frame>
    ![changelog Image](/images/changelog/addatatable.png)
@@ -2277,7 +2266,7 @@
  1. The number of Ad platforms has grown, and marketers want to leverage these channels. Rarely do you advertise only on 2 platforms: Google and Meta.
  2. Warehouses have fast become the central location of housing all a company’s data. Considering this, ad-networks are making it easier to export ad performance data (spend, clicks, impressions) to the warehouse.

  In line with these trends, we’re launching the new Ad-Spend Warehouse Connector, which makes it easy to bring ad data from the warehouse and into Mixpanel. Our solution provides a simple setup experience to send data from all of your ad networks into Mixpanel, and it only takes a few minutes to do so.

  <VideoButtonWithModal src="https://www.loom.com/embed/69dbc98ffeca415aafb10ede7a52b925" />

@@ -2371,7 +2360,7 @@

  [New Funnels Alerts Features](https://www.loom.com/share/dd4042654e6f46039d011a680fe93948)

  Have you wondered if doing certain actions affect retention? With the new Frequency per User and Aggregate Property per User options available in breakdowns, you can summarize user activity and see how it affects retention. Mixpanel will summarize activity after the starting event, whether it is a count of events, or a summary of properties on those events. You can answer questions like: how many song plays does it take after sign up before my retention is 50%? Being able to analyze what actions correlate with retention will give you new insight on how to improve your product.
 </Update>

 <Update label="2024-02-08">
@@ -2381,7 +2370,7 @@

  [Link to Demo](https://www.loom.com/share/eae9ce08b2e94104afe2f41b634d82ea)

  Our new governance setting makes it easier to get ahead of data issues in your overall Mixpanel project. With data volume monitoring, you can be notified via Slack or email whenever any tracked event unexpectedly spikes or drops in volume.

  Instead of getting asked about suspicious data, you can jump in and resolve issues before anyone notices or loses trust.

@@ -2401,7 +2390,7 @@

  [Link to Demo](https://www.loom.com/share/2ebb3ec708334fd69e27130cf6bfc3db)

  The Events Menu and Properties Menu is where you find the events and properties needed to craft your metrics, charts, or graphs. Mixpanel users spend a lot of time searching within these menus to find the right building blocks, so, we’ve made some adjustments to make the experience simpler and get you to value faster.

  ## Event Menu

@@ -2417,7 +2406,7 @@

  - Frequency per User: understand how often users did an action and correlate it to another action
  - Aggregate Property per User: understand the value of an action and correlating it to another action
  - Attributed by: understand which touchpoints in a user journey impacted conversion
  - Duration: find the time spent between two continuous events, like Page View

  <Frame>
@@ -2455,7 +2444,7 @@

  Our new Web Analytics Template gets you up and running with all your core website performance metrics in just a few seconds. You’ll be able to make informed decisions about what to highlight, improve, or remove from your site to build a more engaging & relevant user experience.

  Simply select your Page View event and Page Title property (note: these are automatically tracked if you implemented Mixpanel with the Javascript SDK) and you’ll get everything you need:

  - User Metrics: understand more about the users that visit your website (how many new users, how many returning users, where are they from, and more)
  - Session Metrics: track all the key session metrics (session start/end, bounce rate, average session duration, what source did they come from, and more)
@@ -2465,7 +2454,7 @@
 </Update>

 <Update label="2023-11-16">
  ## Measure how long users view webpages

  <VideoButtonWithModal src="https://www.loom.com/embed/19461fe6014c48c3806721e735daac30?sid=3b6a69c3-3618-4300-8ce8-25d437ba32d4" />

@@ -2474,7 +2463,7 @@
  Tracking the number of views your website pages get is a useful way to learn if users have landed on your page. But, it doesn’t tell the complete story of whether these users got value from their visit:

  - Your blog might have 100s of views, but how do you know if users are actually reading all the content?
  - Users are reaching your signup page, but are they moving through that experience quickly or getting stuck?
  - Two different pages are getting similar views, but one is converting more sales than the other - are users finding content more engaging on that page?

  The missing piece of the puzzle is understanding how long users visit your page, and to access this data **we’ve added a _Duration_ property on your _Page View_ event** that tracks your users’ “time spent on a page”.
@@ -2529,7 +2518,7 @@
  - Other people in your organization don’t know how to define Bounce Rate, so they will figure out their own definition that might not fit the context of your business
  - There’s no way for the person in your organization that manages the analytics tool to set a standardized Bounce Rate metric that everyone can trust is accurate

  To solve these pain points, Mixpanel is introducing Saved Formulas, which allows you to save a Formula for reuse across your organization.

  After creating a new metric using a Formula, you can save it. This allows you and others to reuse it once you start a new analysis - no need to rebuild it from scratch. Simply navigate to Metric, click on Formulas, and you’ll find you Saved Formula.

@@ -2549,7 +2538,7 @@
 </Update>

 <Update label="2023-11-07">
  ## Databricks now supported with Warehouse Connectors

  <VideoButtonWithModal src="https://www.loom.com/embed/56a21b31e75342498317cbb6f31285eb?sid=5cd6c82c-87d4-48c3-9f19-1e44b8327923" />

@@ -2571,7 +2560,7 @@
 <Update label="2023-11-02">
  ## Count a Unique user towards one segment

  In the past, when breaking down an event counted by _Uniques_, you often came across this question: why is the sum of users in segments not equating the the overall uniques? In the below example, unique users is 1760, but sum of users in segments Chrome \+ Firefox \+ all others = 1900. Why don’t these numbers match?

  <Frame>
    ![changelog Image](/images/changelog/uniquescount.png)
@@ -2584,10 +2573,10 @@
  How do you choose which approach to use?

  - If you are looking to answer questions focused on the segment - how many users watched Taylor Swift’s Movie or watched Squid Game, you want to count a user across every video they have watched. Choosing the count “per segment” option here
  - If you want to understand the "last value of" - what was the last item that my users purchased in the past seven days? You would select the "last time" option within Uniques to answer this question.
  - If you are looking to answer how your users are distributed across segments - I have 2000 users, how are they distributed across video category? Also, I’d like to consider their last watched category as their most recent preference to target them? Choose the count “last time” option here

  [Visit our help doc](/docs/features/computed-properties#attribution#what-does-attribution-on-unique-users-mean) for more information on how to leverage this new Uniques setting, and how it applies to [Attribution](/docs/features/computed-properties#attribution).
 </Update>

 <Update label="2023-10-20">
@@ -2626,7 +2615,7 @@

  Profiles have always been a powerful tool to slice & dice your user-base to learn key insights about where your users are from, what browser they’re using, or any other property. The new functionality we’ve added to Profiles allows for more depth of analysis - specifically, you can compare these metrics alongside other events in the same view.

  In the past, Mixpanel was switched into a different “mode” in order to access Profile Metrics. While in this mode, you weren’t able to add other events or cohorts to your visualization, and you could not plot a Profile Metric as a trend (ex. line chart).

  <Frame>
    ![changelog Image](/images/changelog/oldprofilemode.jpg)
@@ -2646,7 +2635,7 @@

  [Link to Demo](https://www.loom.com/share/f0d467f6b10247838f2edac6e8e4fca4)

  Recently, we worked on improving upon some of the core workflows you could do in our Insights report. Some of these changes added metric building functionality that open up new analysis possibilities, and some of these changes refreshed existing workflows to help Mixpanel become simpler to use - all in all, we’ve working hard to polish our existing workflows and setup Mixpanel’s design for long term success.

  **Improvements to the measurement menu**

@@ -2677,7 +2666,7 @@
 <Update label="2023-09-19">
  ## Focus on the right metrics with Hide/Unhide

  It’s now possible to hide or unhide events from your visualization so you can focus on the metrics that matter.

  For example, when you have two events and one formula, your formula metric might be difficult to analyze since it’s a significantly smaller number than the other events. By hiding the other events, your visualization can scale appropriately to view the formula properly.

@@ -2689,7 +2678,7 @@
 <Update label="2023-09-19">
  ## Formulas now behave as metrics

  Formulas have forever been an integral part of Mixpanel to create new metrics (Bounce Rate, Conversion) from existing data — and now, we’ve improved the usability of Formulas to help you encounter less roadblocks and speed up your analysis workflow.

  In the past, Formulas behaved as their own entity in the query builder, and you had to create separate Formulas (A = Product Added, B = Purchase Completed) to resurface the original events in the visualization.

@@ -2725,7 +2714,7 @@
 </Update>

 <Update label="2023-09-07">
  ## Automagically answer questions with Starter Board

  <Frame>
    ![changelog Image](/images/changelog/Starter-Animated.gif)
@@ -2785,15 +2774,15 @@
 <Update label="2023-08-14">
  ## Find what's impacting conversion with Attribution

  Your users will experience a multitude of touchpoints along their journey to a conversion moment like signup or purchase. But, how do you know which touchpoints are valuable - should you invest more budget in certain ads, or, are there certain banners on your website that get lots of clicks? With our long awaited Attribution feature, you can answer the million dollar question to make these critical decisions — which touchpoints contributed the most to conversion?

  Our multi-touch attribution models allow you to to assign fractional credit to each touchpoint in a user journey and find the highest performers. It’s also possible to compare how these models affect your conversion moment in one table.

  <Frame>
    ![changelog Image](/images/changelog/attributioninsights.gif)
  </Frame>

  You can also adjust the Lookback Window of your Attribution calculation to take into account a shorter or longer period for users to reach a touchpoint. This can be useful when analyzing your marketing campaigns that have a longer lasting impact on customer decision making.

  <Frame>
    ![changelog Image](/images/changelog/attributionlookback.gif)
@@ -2811,16 +2800,16 @@

  Today, all customers have access to Warehouse Connectors, which allows you to natively import data from Snowflake or BigQuery into Mixpanel. With this feature, you can set up recurring syncs from your data warehouse and ensure that Mixpanel is always in sync with your trusted data.

  This native connection not only simplifies event implementation by eliminating the need for engineering resources to manually track events, but it also makes analyzing all types of company data in Mixpanel easier, providing a holistic view of your customers.

  For example, you can bring into Mixpanel:

  - **Application database tables**: Signups, Reports Created, Dashboards Created
  - **Salesforce data**: Opportunity Created, Account Created, Account Upsell
  - **Support data**: Ticket Created, Ticket Resolved
  - **Billing/Consumption data:** Invoice paid, subscription renewed
  - **Ad spend data:** Click-through rate, cost per click, Google Ads spend
  - **Clickstream data from Snowplow:** Views, clicks, etc.

  This lets you answer questions like:

@@ -2881,7 +2870,7 @@
    ![changelog Image](/images/changelog/cart_analysis.png)
  </Frame>

  An example question you can ask in Mixpanel with the power of Cart Analysis might be “how many cart checkouts with a total of over \$75 have a sneaker product as an item?”

  <Frame>
    ![changelog Image](/images/changelog/cart_analysis.gif)
@@ -2927,7 +2916,7 @@

  Your analysis is only as good as the data you capture, and we work hard to make it easy to setup the right data tracking to get you to insights quick and easy.

  That’s why we’ve updated our our [Mixpanel Javascript SDK](/docs/tracking-methods/sdks/javascript) to automatically collect:

  - UTM Tags (default: on) — automatically adds these parameters to all events:
    - utm\_source: track the source where traffic is coming from, including a website or advertiser
@@ -2949,7 +2938,7 @@
    ![ad\_spend](/images/1d171623-615f-4b47-a54d-883306fcd30c.png)
  </Frame>

  It’s easier than ever to start sending ad network data to Mixpanel with our [how-to guide](/docs/tracking-methods/integrations/ad-spend).

  We walk you through every step of implementation so you can start analyzing your ad data in no time and monitor key ad performance metrics like (CPC) cost-per-click, (CPM) cost-per-impression and (CTR) click-through-rate. It’s a one time setup for a lifetime of tracking ad metrics.

@@ -2997,7 +2986,7 @@

  With any fired alert, you can create a Root Cause Analysis in one click that will automatically generate a Board with 12 reports broken down by popular properties of the event. This Board helps you quickly investigate potential causes of the metric change, and each alert is tethered to one Root Cause Analysis so you aren’t duplicating work if you see that others already diagnosed the issue.

  Ways you can catch and diagnose regressions faster with Mixpanel:

  - Alerted in #marketing Slack channel of a major drop in traffic for a key content landing page. From the Root Cause Analysis, see from last touch breakdown that there’s an issue in a paid ad campaign no longer driving traffic.
  - Alerted via email of a major drop in your team’s recent feature launch engagement. From the Root Cause Analysis, see from browser breakdown that there’s a severe drop-off for Safari due to a new bug.
@@ -3034,7 +3023,7 @@
  Tables are often the best visualization to process a lot of data at once — so, we made sure to include controls that can quickly get you to the most readable layout, fast:

  - Focus on the performance of a specific metric by 1) selecting a metric to sort your segments by, and 2) specifying it as ascending or descending order.
  - Treat each data point as its own row in Ungrouped View, or preserve the hierarchy of your breakdowns in Grouped View.
  - Control how many segments are displayed, so you can focus on the most relevant data.

  This unique flexibility of our Tables allow you to spend less time setting up your visualization and get to your takeaway quicker.
@@ -3088,7 +3077,7 @@
    ![changelog Image](/images/changelog-2023-03-28-custom-buckets1.png)
  </Frame>

  **Channel Source:** Group all social channel segments into a single value (Social Media Channels = Facebook \+ Instagram \+ Twitter) to determine if your investment in social is driving signups.

  <Frame>
    ![changelog Image](/images/changelog-2023-03-28-custom-buckets2.png)
@@ -3114,17 +3103,17 @@
 </Update>

 <Update label="2023-01-31">
  ## Embed Mixpanel in Figma, Notion, Coda, and more

  <Frame>
    ![changelog Image](/images/changelog-2023-01-31-embed.gif)
  </Frame>

  You can now embed Mixpanel across your favorite product tools like Figma, Notion, Coda, Jira, and more. Specifically, Mixpanel Boards and reports can be embedded in any third party tool that supports embedding, unlocking integrations with many apps at no additional cost.

  A few ideas to get started on collaborating with data:

  Add OKRs to your team hub Embed success metrics in your PRDs Check in on metrics progress for your weekly syncs

  Check out more use cases in [our blog](https://mixpanel.com/blog/introducing-embeddable-reports/).
 </Update>
@@ -3132,9 +3121,9 @@
 <Update label="2023-01-23">
  ## View Users now available in Flows & more charts

  Back in March of 2022, we upgraded Mixpanel’s user insights analysis with View Users - a simple way to discover who’s contributing to a point on a chart or metric. Since then, Mixpanelers have leveraged this feature to learn more about their users who are driving product growth or stagnation.

  With so many people enjoying the power of View Users, we’re excited to bring this functionality to additional areas of Mixpanel:

  - **Flows report**
  - **Trends Chart** in Funnels, Retention, and Retention Frequency report
@@ -3160,16 +3149,16 @@

  ## Other Updates

  URLs are meant to be short and sweet - now, sharing your Mixpanel analysis is super easy with shortened URLs supported on all reports and Boards.
 </Update>

 <Update label="2022-12-13">
  ## Collaboration just got easier with Boards

  We’re excited to introduce Mixpanel Boards, a new collaborative workspace that replaces our existing dashboards. Unlike an inflexible dashboard that only shows product metrics, Boards empowers teams to share complete context, dig into the data, and make better product decisions together. **What's included in Boards:**

  - **Text cards:** Add text to share the reasoning behind tracking any metric (with support for rich text formatting!)
  - **Media cards:** Give more color with a screenshot or feature walkthrough with YouTube, Vimeo, or Loom, or just spice things up with great memes
  - **Adjustable card height and width:** Insert, drag, and resize cards to make your analyses more organized and readable
  - **Viewer transparency:** Hover over the top right corner to quickly see who has recently viewed your Board, so you can know your impact

@@ -3179,7 +3168,7 @@
 <Update label="2022-12-01">
  ## Mixed Improvements in Mixpanel

  [Perfecting Mixpanel’s workflows are a top priority for us](https://mixpanel.com/blog/mixpanel-product-polish-updates-user-friction/), and that’s why our customers appreciate our best-in-class design when answering their everyday product questions. We take pride in focusing on the small, but vital incremental improvements that help Mixpanel become faster, more intuitive, and an overall joyous experience for our users.

  This month, we’re introducing our **Mixed Improvements**: updates that enhance Mixpanel’s workflows and upgrade your product analytics experience.

@@ -3223,13 +3212,13 @@
  - Dashboards feel quicker than ever now that loading times for report editing in a Dashboard have decreased considerably.
  - Build and rebuild your Dashboards faster than ever with supported Undo (⌘\+Z) & Redo (Shift\+⌘\+Z).
  - Render optimizations to data tables have helped them feel snappier and scroll much smoother.
  - All dates in Mixpanel have been streamlined to one format, for example, _Thu Jul 14, 2022 7:00 AM_.
 </Update>

 <Update label="2022-11-07">
  ## Accurate Event Ordering with Millisecond Precision

  Say hello to accurate event ordering with Millisecond Precision. Now, even if you have multiple events happening within the same second, Mixpanel has the power to decipher the exact sequence in which those events occurred.

  Check out any Flows report to view millisecond level of precision firsthand!

@@ -3245,7 +3234,7 @@
  - Unity - 3.3.0
  - Javascript - historical versions have already been tracking ms timestamp. No action is to be taken if using this SDK.

  > Note: If you are sending data into Mixpanel via a CDP or the DWH, no change is required at your end if you’re already tracking data at ms precision.

  2. Only forward-looking data will be tracked at ms precision. This means that once you update your SDK, it will take some time to accumulate data with ms precision before you can see it reflected in your analysis.
 </Update>
@@ -3253,9 +3242,9 @@
 <Update label="2022-11-03">
  ## Sessions improvements and new functionality

  We’ve added two updates to session tracking in Mixpanel for more flexibility when defining your sessions and a simpler process to slice and dice this data. With Property Based Sessions and Sessions Properties, you can take advantage of a whole new way to analyze how users engage with your product:

  - **Property-Based Sessions:** have your own parameters that define a session? No worries - simply attach a Session ID property to your events, and Mixpanel will register all instances when a session starts and ends. Even if your sessions are complex — start from multiple events, have a max duration of 6 hours, and end after 30 minutes of inactivity — Property-Based Sessions can manage these parameters.
  - **Session Properties:** borrow any property from the events that define a Session Start or Session End to break down your user engagement data like never before.

  For example, you can now set the property “City” to your session events to compare how users across different cities start and end sessions as well as the duration of these sessions.
@@ -3306,7 +3295,7 @@

  Making sense of your data just got a whole lot easier. In just two clicks, you can now View Users contributing to any event, at any point in time, across Insights, Funnels, and Retention reports. Save this list as a cohort. Export it as a CSV. And just like that, you have the data to find groups of users experiencing friction or dig deeper into what specific users are driving feature adoption. You can expect View Users to help:

  **Learn what type of users are driving growth or stagnation:** Each user’s properties and recent activities are readily accessible in View Users. This makes uncovering user themes fast - plus, you don’t have to leave the context of your Mixpanel report for this deep level of exploration.

  **Take action on a group of users:** View Users also helps with turning discoveries into actionable next steps. For example, you can leverage the Export to CSV button to grab the emails of a specific user group and plug them into an email campaign. Then, save that same group as a cohort in order to track their product usage after you send an email.
 </Update>
@@ -3314,9 +3303,9 @@
 <Update label="2022-06-16">
  ## Faster Workflows for Speedy Report Building

  Undo mistakes, shift query blocks and switch reports with lightning speed. Now, Mixpanel workflows are even faster with tools to quickly build, rebuild, and explore your reports.

  **Undo / Redo** We’ve added shortcuts to make iterating between changes in your analysis blazingly fast. Cmd \+ Z to undo; Cmd \+ Shift \+ Z to redo. Change filters, date ranges, line vs bar chart, and go back in one second to compare before and after, or fix the view. Speed is the only constant.

  **Drag & Drop Query Blocks**

@@ -3355,4 +3344,4 @@
   ## Tell a richer story with text on dashboards
 
   You can now add text to dashboards, making it easier to share the context behind your analysis or tell a compelling story around your data. Sometimes, a word is worth a thousand pictures.
-</Update>
+</Update>